Capital FM is a contemporary hits radio station. they play the top 40 hits on the charts. They tell you whats coming up, whats has just come out and whats already come out and is high in the charts. All new songs that make it into the charts are announced and told to the listeners. A small percentage of there time is on the news. during this short period there is 6 news stories. 4 of them a new report, 1 a weather announcement and the last one a sports update.
They spent alot of there time doing station ID's. we counted 23. Altho most of them are extremely short they were played in nearly every blank bit in between songs and in between most adverts. there were 14 adverts and 14 songs played in this hour of our listing. witch means they are evenly distributed in a good song to advert ratio.
There was 3 promotional things played and talked about. these consisted of games and other activities that could be played and won by a 'Lucky' caller.
The DJ Spoke 4 times averaging once every 15mins. this isn't bad considering the amount of things that were played within this hour.
the DJ language was very formal and informative. they spoke about celebrity information and other happy and cheerful things. they also announced some songs, as they were played back to back.
Smooth radio plays older music and alot of classical. They tend to play 'Easy listning' music for the over 50's as they got bought by GMG and they changed the format of the music to cater for the older generation and they now play easy listening rather than jazz. within the hour there was 20 songs played. these were old songs that aren't in the charts anymore, but were probably in the charts when they came out. amongst all the songs there was 24 adverts and 14 station ID's. this means they focus mostly on adverts then music, This is because they need advertising for money and this helps them stay afloat and make money. Even there adverts are aimed at the target audience. There was to news reports, both of them about traffic. we herd the Presenter talk 3 times and they talked about celebrity news and the announced some of the music. not all of the music was announced as they were played back to back. the promotional area of this hour was very limited. they only had one promotion. this was about how to win a game that the radio studio runs.